For founders:

Take Their Money: Learn how to close your first customers BEFORE you invest 6-figures and 6-months building.

This last year has been brutal for founders.

High interest rates have signaled the end of the Era of Easy Money and a return to business fundamentals.

The Silicon Valley Playbook of last decade—raise a ton of money, spend it all on customer acquisition, and hope you can IPO before anyone notices—no longer works.

To win today, founders need to flip the script and focus on finding paying customers from day one.

In this webinar, I'll be sharing the framework I use to help clients ranging from celebrity entrepreneurs like Snoop Dogg to college founders like BlueVerse begin collecting revenue without spending a dime on design and development first.

It's the framework I used to:

  • Go head-to-head with a 9-figure, 500+ person competitor to secure a $250K contract with Snoop Dogg.
Standing in front of Universal Music Group w/ the Doggfather himself.
In front of UMG w/ Snoop & Team
  • Lead Snoop's pitch to Universal Music Group, securing 6-figures in partnership revenue with nothing more than a pitch deck.
In the UMG boardroom.
  • Help BlueVerse raise $100K+ in Seed fundraising without writing a single line of code.
I coached BlueVerse to victory at the Rice Business Plan Competition where they won $125K in grant funding.
I coached BlueVerse at the Rice Business Plan Competition, where they won $125K in grant funding.
  • Help Loper close their first University customers before building a single feature.
  • Help Heyway sign up 100+ LATAM wholesale producers for their international trade platform—with a single clickable prototype.

Here's what people say about working with me:

"Do you want to just 'go to market,' or do you want to build something that people are going to love? The Nerdstorm team taught us to focus on the love."
- Mason Still, CEO @ BlueVerse
"I tell everyone I know who is building something new, 'talk to the James today.' If I could, I’d go back in time and tell past-me to start leveraging him sooner." - Sam Berenstein, CEO @ Loper
"We can’t recommend James enough. Working with him isn’t about designing a product, but about building a business." - Shirley Vega, CEO @ Heyway
"Motherf*cka, now you're speaking my language." - Snoop Dogg [Actual Quote]

Since leaving Google in 2015, I've used this framework to help launch 35+ startups, supporting over $750M in fundraising.

Here is what you'll learn:

In this webinar, you'll learn:

  • Why the old Silicon Valley playbook for building startups is broken in 2024, and what has changed in the post-ZIRP economic landscape
  • The new rules for startup success in an era of tight capital and rising interest rates, and how to shift your mindset from growth-at-all-costs to default alive
  • Proven strategies for finding and closing paying customers from day one, even if your product is far from perfect
  • How to craft messaging and positioning that cuts through the noise and captures the attention of your target market in a crowded space
  • The critical importance of delivering real value to your early customers, and how to use their feedback to shape your product roadmap and business model
  • Real-world case studies of startups that have successfully adapted to the new reality and raised money from customers instead of investors

By the end of this webinar, you'll have a clear understanding of the new landscape facing startups in 2024, and a proven playbook for closing your first customers, securing early revenue, and be well on your way to finding Product-Market Fit—without waiting for your product to be ready.

Don't miss this opportunity.

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Presented by

James Knight
Founder @ Take Their Money

April 17, 2024
10:00am Pacific Time

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